- Pricing
WhatsApp Business app vs Platform: a guide for ecommerce
What the WhatsApp Business app and Platform allow, how the 24-hour window, templates and per-message pricing work, and when coexistence makes sense.
10 min read
Resources
Blog & guides
Practical guides on selling and serving customers on WhatsApp, for ecommerce teams in Europe and the Americas. Checked against primary sources and dated.
Every guide links to its primary sources (Meta, Shopify, regulators) with the date we checked them.
Featured guide
More guides
- Consent & compliance
WhatsApp marketing consent in the EU, Spain and LatAm
Meta's opt-in rules, the GDPR, Spain's LSSI and Latin American data laws: how to collect, record and honor WhatsApp marketing consent. Not legal advice.
9 min read
- AI
- Customer service
AI customer service for ecommerce: when to hand off
A practical framework for AI and human customer service: what to automate, how to ground answers in order data, when to hand off, and what to measure.
8 min read
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